We started with the straightforward notion of spreading the Ghetto Dreams energy. This proverb was coined by Texas celebrity Fat Pat in 1998 and was associated with Ghetto Dreams and diamond rings being from Texas this spoke to me . I merged this energy with a latino voice because I'm from a Latino background. As the founder of this brand, I'm going to show you a timeline depicted through a hustlaz altar. Growing up surrounded by hustlers, all I witnessed were people attempting to chase their ghetto dreams—diamond chains, cars with rims, booming systems, and designer apparel. I saw my family breaking the law and going to church and praying. Although some could argue that my merging of these two images in my clothing at times is strange and erroneous, I also believe it to be real—Who claims that criminals are incapable of praying? Who declared that dealers denied the existence of a god? We all deserve God's love because, at our core, We are all just human beings with souls trying to live out our dreams.